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Nuclear Heat On Brock Lesnar: Backstage News On His WWE Future, Memorial Day RAW Breakdown: Punk vs. Bryan, Big Show Closing the Show and More

June 8, 2012   ·   0 Comments

For those wondering why there has been no mention of Brock Lesnar on WWE television over the last couple weeks, there is said to be “nuclear heat” on Lesnar, some of which stems his recent appearance at the UFC 146 pay-per-view.

Brock Lesnar visited the event and met with UFC President Dana White without the advance knowledge of Vince McMahon. Even before the UFC incident, Lesnar has been extremely difficult to deal with behind the scenes. Lesnar was high maintenance during his first run with the company nearly a decade ago. Now, he’s back, making much more money and working far fewer dates.

WWE has taken a few shots at Lesnar on television in recent weeks, including the Big Show’s promo talking about being a “fighter, not a sports entertainer” and Triple H’s taped promo on RAW where he was not wearing an arm brace to sell Lesnar’s recent attack.

WWE has had to deal with contract negotiations with megastars before (The Rock, Steve Austin), but Lesnar is a different animal because he does not like the wrestling business and has the option of going back to UFC to make huge money to fight a few more times.

Instead of keeping Brock Lesnar’s character on television through video packages or appearances by Paul Heyman, he’s now off the radar entirely until it’s time for WWE to start building towards his match against Triple H at SummerSlam.

After SummerSlam, Lesnar is not expected to make any more appearances for many months. It’s known that Lesnar’s contract requires very few appearances – and it’s now believed that the number of required dates is even fewer than previously reported. He is not scheduled to wrestle at Survivor Series and might not be back until 2013. It’s known whether he’ll even be at the Royal Rumble, so right now, the only events that are locked in are SummerSlam and WrestleMania 29.

We’re just now getting the ratings breakdowns for the Memorial Day edition of WWE’s RAW Supershow on May 28th. The show did a 2.72 rating with 3.91 million viewers. In comparison, last year’s Memorial Day RAW did a 3.07 rating, the 2010 show did a 3.22 rating and the 2009 show did a 2.9 rating. Total viewership between 9 and 11pm were down 2% from a normal Monday, so the show would have done about a 2.77 rating with 3.99 million viewers if it weren’t a holiday.
RAW faced stiff competition that night as The History Channel’s Hatfields & McCoys premiered with a 9.1 rating and 13.87 million viewers while ESPN aired the Miami Heat vs. Boston Celtics NBA game to a 6.47 rating with 8.99 million viewers.

In the segment breakdown, Santino Marella vs. Alberto Del Rio lost 733,000 viewers from the opener, which is very bad for that spot in the show. That did a low 2.52 quarter-hour rating. Kofi Kingston and R-Truth vs. Dolph Ziggler and Jack Swagger gained 67,000 viewers while a segment with John Laurinaitis and CM Punk for WWE ’13 gained 356,000 viewers.

Punk vs. Daniel Bryan lost 30,000 viewers for a 2.79 quarter-hour rating in the 10pm timeslot – which is a bad number for that point in the show. The post-match segment with Kane plus The Miz vs. Christian lost 13,000 more viewers.

A backstage segment with Laurinaitis, Eve Torres, Teddy Long and David Otunga plus an interview with The Miz and John Cena’s Memorial Day video lost 342,000 viewers for a 2.53 quarter-hour rating. Sheamus vs. David Otunga gained 116,000 viewers. The final segment of the night where Big Show took out R-Truth, Kingston and Brodus Clay gained 436,000 viewers and did a 2.91 overrun rating.

 

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